Los próximos días 24 y 25 de abril de 2014 tendrá lugar en Sao Paulo (Brasil) el I ENCUENTRO DE GESTION DEL DEPORTE.
Esta primera cumbre internacional de gestión deportiva que organiza el IESE, junto a Senn, Ferrero Asociados y Zertior Sports & Entertainment, pretende ser un lugar de encuentro de directivos, deportistas, políticos, académicos, periodistas, inversores, emprendedores… con el objetivo de dialogar y avanzar sobre el futuro de la gestión deportiva.
Programa
Thursday, April 24, 2014
08:30 – 09:00 Registration and Welcome Coffee
09:00 – 09:15 OPENING
• José Aldo Rebelo Figuereido, Ministry of Sports, Brazil
• Jesús Zabalza, President, Banco Santander, Brazil
• Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
09:15 – 09:30 SPORTS EVENTS AND COUNTRY BRAND
• José Aldo Rebelo Figuereido, Ministry of Sports, Brazil
09:30 – 10:45 NEW GENERATION ARENAS: FROM DESIGN TO MANAGEMENT
• Ralf Amann, Director, Brazil, GMP Architekten
• Denio Cidreira, Director of Entertainment Properties, Odebrecht
• Tristán López-Chicheri, Vicepresident, L35 Architects
Moderator: Raúl Respaldiza, CEO, Zertior
10:45 – 11:15 Coffee Break
11:15 – 12:30 SPORTS FINANCING: NEW TRENDS AND PLAYERS
• Nelio Lucas, CEO, Doyen Group
Speaker and moderator: Alfredo Garzón, Partner, Senn Ferrero Asociados
12:30 – 13:00 GLOBALIZING SPORTS: THE CASE OF MOTO GP
• Paul Serracanta, Managing Director, Dorna Sports
Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School
13:00 – 14:30 Lunch
14:30 – 15:45 SOCIETY, MEDIA AND RIGHTS MANAGEMENT
• Jorge Claro, Founding Partner, Claro & Asociados
• Globo Speaker TBC
Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School
15:45 – 17:00 MANAGING HIGH PERFORMANCE ATHLETES
• Fabiano Farah, Manager, High Performance Athletes & Sports Marketing Consultant
• Julio Senn, Partner, Senn Ferrero Asociados
• Arn Tellem, Vice Chairman & President, Wasserman
Moderator: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
17:00- 17:30 Coffee Break
17:30 – 18:00 CONVERTING KNOW-HOW INTO VALUE. WANDA PROJECT, THE CHINESE BET
• Fernando Roig, Villarreal C.F.
Speaker and moderator: Raúl Respaldiza, CEO, Zertior
18:00 – 19:00 MANAGING LIFE: THE DAY AFTER
• Edson Arantes Do Nascimento, Pelé
• Jesús Zabalza, President, Banco Santander, Brazil
Moderator: Marcos Madureira, Executive Vicepresident for Communication, Marketing, I.R. and Sustainability, Banco Santander, Brazil
19:00 Networking Cocktail
Friday, April 25, 2014
09:00 – 10:00 SPORTS & TECHNOLOGY: A NEW COMMUNITY
• Sanjit Atwal, Co-founder & CEO, Squawka
• Yankhui Shi, Associate Director of Sports Department & Manager of World Cup 2014 Project, Tencent
Moderator: Raúl Respaldiza, CEO, Zertior
10:00 – 10:30 BRANDING STRATEGY: A SUCCESSFUL STORY
• Paula Nader, Director of Brand and Marketing, Banco Santander, Brazil
Moderator: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
10:30 – 11:00 Coffee Break
11:00 – 11:30 THE VISION OF SPORTS BUSINESS: EUROPE VS. THE AMERICAS
• Prof. Antonio Dávila, Academic Director, IESE Business School
11:30 – 12:15 CONQUERING NEW MARKETS: THE WORLD HAS NO LIMITS
• Florentino Pérez, Chairman, Real Madrid C.F.
Moderators: Nelio Lucas, CEO, Doyen Group and Julio Senn, Partner, Senn Ferrero Asociados
12:15 – 12:30 Break
12:30 – 13:30 A COMPETING MIND: TALENT AND CHARACTER
• Toni Nadal, Rafael Nadal’s Coach
• Ronaldo Nazario de Lima
• Teresa Perales, Spanish Paralympic swimmer
Moderators: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School and Julio Senn, Partner, Senn Ferrero Asociados
13:30 CLOSING REMARKS
• Ronaldo Nazario de Lima
• Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
• Prof. Antonio Dávila, Academic Director, IESE Business School
• Raúl Respaldiza, CEO, Zertior
• Julio Senn, Partner, Senn Ferrero Asociados